Credit card adoption is rapidly expanding beyond India's major metropolitan areas into Tier-II and Tier-III cities, driven by increasing incomes, digital awareness, and the integration of RuPay credit cards with UPI, according to a new report by SBI Card.
Tier-II, Tier-III, and rural regions accounted for 62 per cent of all new health insurance policies sold by insurers so far in 2025-26 (FY26), according to a Policybazaar report. These regions are also witnessing a rise in the sum assured opted by customers.
The overall physical presence of life insurance companies in Tier-II and Tier-III cities increased in FY23 compared to a year ago period on account of the higher impetus given to financial inclusion by the government and insurance regulator, as well as recovery from the Covid-19 pandemic, according to the latest data released by the Insurance Regulatory and Development Authority of India (Irdai). It is the first time that there has been growth in the number of offices since the financial year 2019-20.
Filmmaker Yash Chopra, whose Yash Raj Films has just secured a higher share of the revenue from theatres in big cities, has now turned his attention to tier II cities, where he is said to be asking for even more.
The Maratha Warriors, who lost 1-3 to Chandigarh Dynamos in their last league match, were relegated to Tier II
Several technology companies are seeking to step up hiring from Tier-II and Tier-III cities of India in 2024 to tap into a vast talent pool of skilled professionals churned out by educational institutions and training centres in these regions. Tier-II and Tier-III cities such as Thiruvananthapuram, Kochi, Coimbatore, Jaipur, Mohali, Vadodara, Chandigarh, and Indore contribute around 12-15 per cent of the country's tech talent, hinting towards the strong talent availability in these regions, according to Randstad India, a talent management firm.
BikeWo Green Tech and Kwik Flite Support have signed an initial pact to develop an integrated air cargo, aviation logistics, and multimodal freight platform. This collaboration aims to combine road mobility with aviation capabilities to serve various industries, focusing on high-value and time-sensitive logistics across India, including Tier-II and Tier-III cities.
TiE Hyderabad is organising the sixth edition of TiE-ISB Connect 2012.
The WTA Bangalore Open is now a Tier II event and will offer the highest prize money for a tennis event in India.
With the arrival of the second Covid wave in April, the numbers fell by almost 50 per cent.
Chandigarh Dynamos lifted the title in Tier II defeating Delhi Dazzlers 4-3 in sudden death in their last PHL match.
AI is no longer a tool only for software engineers and technology teams.
Tata Consultancy Services is eyeing tier-II and tier-III cities such as Pune, Nagpur, Gandhinagar, Kochi and Chandigarh to drive its future growth in the domestic market.
Chief Economic Adviser V Anantha Nageswaran has urged the industry to invest in skilling, capability development, and innovation to counter the challenges posed by artificial intelligence, particularly for Global Capability Centres (GCCs). He noted that while the government has supported GCCs through Budget measures like simplifying transfer pricing and promoting expansion into tier-II/III cities, industry must move beyond low-cost execution to thrive in an an AI-driven landscape. Nageswaran emphasised that AI displaces routine tasks, necessitating a focus on higher-value work and continuous skill enhancement to maintain India's competitive edge.
Popular monsoon destinations include Kerala, Goa, Wayanad, Munnar, Mussoorie, Nainital, Bali, Thailand and the Maldives.
US-based Blackstone has bought malls such as AlphaOne Mall in Ahmedabad, Elante Mall in Chandigarh and Treasure Island Mall in Indore.
To meet the growing demand for entertainment venues, Cinemax India will invest Rs 350 crore (Rs 3.5 billion) over the next three years to build new multiplexes in 15 locations, mostly in tier-II cities.
The United States would focus on tier II and III cities in India for increasing trade as they offer huge business potential, US Commercial Consul for South India Aileen Nandi has said.
Karnataka projects tier-II cities for IT growth
Italian carmaker Maserati is targetting India's tier II and III cities, which are proving to be catalysts in spurring demand for super luxury brands, as it looks to strengthen foothold in the country, according to a senior company official. The company, which re-entered India in 2015, has also overhauled its after sales and service support as part of its renewed focus on customer experience. "Maserati has seen a hike in demand in smaller cities although traditionally we enjoyed steady patronage in the metros. "Even though the expansion in terms of physical network presence in these cities depends on our partners," Maserati APAC head Bojan Jankulovski told PTI in an emailed interview.
Retail major Trent is embarking on a robust expansion plan, aiming for significant growth through new store additions for Westside and Zudio, diversification into new formats like Samoh and Burnt Toast, and a projected recovery in like-for-like (LFL) growth.
PVR Cinemas announced on Tuesday its foray into tier II and tier III cities of the country with 'PVR Talkies' and said it would be investing Rs 200 crore (Rs 2 billion) over the next three years towards its expansion. \n
ABB reported a weak quarter. Revenue was at Rs 2,910 crore, up only 5 per cent year-on-year (Y-o-Y), with operating profit at Rs 540 crore, up 23 per cent and net profit at Rs 440 crore.
Infosys Technologies plans to set up five SEZ in Tier II cities -- Mysore, Bangalore and Thiruvananthapuram.
Korean multinational, Samsung said it has decided to focus on tier II and tier III markets in India by introducing customisation in products for the Indian market with an aim of driving 26 per cent of its revenues this year to come from these markets.
Even mid-size and smaller IT companies are going slow on recruitments due to the uncertainty in business from the US, which is the single-largest market for these companies, says L Venkataesan, a placement consultant based in Tiruchy. JJ College of Engineering in Tiruchy, till before last year, saw almost 95 per cent of its students being placed.
Growth in AI engineering hiring is being driven by rapid AI adoption across organisations of all sizes, said the LinkedIn report.
Aimed at attracting nearly Rs 1 lakh crore private investment, the station redevelopment project envisages infrastructure revamp at platforms and circulating areas.
Tata Motors-owned British luxury brands Jaguar and Land Rover is planning to expand its dealership network from 15 to 20, targeting tier-II cities like Bangalore, Surat and Aurangabad.
Thanks to a booming market, India now has more than 300 family offices, up from 45 in 2018, according to a PwC report. The number is expected to grow rapidly, with promoters establishing more businesses in Tier-II and Tier-III cities. Family businesses play a crucial role in India's booming economy, spanning manufacturing, retail, real estate, healthcare, and finance.
India's online retail market concluded 2025 with electronic retail (e-retail) gross merchandise value (GMV) reaching $65-66 billion, a 19-21 per cent increase, according to a report by Bain & Company and Flipkart. This growth is significantly driven by GenZ shoppers and the rapid expansion of quick commerce, which has emerged as a global leader.
Hospital stocks have emerged as a strong theme in 2026, outperforming benchmark indices due to robust earnings growth, improved occupancy, higher average revenue per occupied bed, and aggressive expansion plans by major chains.
State-owned Bank of Baroda (BoB) reported a 72 per cent year-on-year (Y-o-Y) drop in net profit to 1,278 crore for Q1FY27 due to a $600 million out-of-court settlement related to NMC Health Plc. In contrast, Bank of India (BoI) saw its net profit rise by 36.23 per cent Y-o-Y to 3,068 crore for the same quarter, driven by healthy loan growth and improved asset quality.
India's organised gold jewellery retail sector is projected to experience a 13-15 per cent year-on-year decline in sales volumes this fiscal, following an 8 per cent drop last year, due to elevated gold prices and a recent import duty hike, according to a Crisil report.
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Indian liquor brands are increasingly focusing on Hindi heartland states like Uttar Pradesh, Rajasthan, and Haryana as the next major growth engine for premiumisation, driven by expanding luxury portfolios, craft spirit launches, and upgraded retail experiences, as state governments embrace reforms.
